Humor in advertising

While some companies such as Mc Donalds use family and friendship in the forefront of their ads; other companies such as Pepsi use humor. Even very young children will drawn to the bathroom humor, seen here, in this Pepsi twist add; and while they may not readily get the humor in the 'straw' ad, they will be curious and ask questions.

Humor is used because it catches our attention, it especially catches the attention of children. Furthermore it makes adults and children laugh and smile; these are positive feelings which we in turn associate with the brand or product. This goes along with the slogan The Joy-Pepsi.

If the children have positive feelings towards a product they are more likely to ask their parents to purchase that product. Once the children become accustomed to this product they will only want this item. This was the case with a child in my classroom today. She will not drink any soda product other then Pepsi. I asked her mother why this is so and she replied her father drank Pepsi so now she drinks it. By using humor and catching them earlier these companies are creating consumers for life.