From Laurel and Hardey selling us cigarettes to Dr. Spock telling us to 'Leave the Pack Behind'; Advertisers and celebrities have gone hand in hand.
Today is no different!
Milk advertisers have their ongoing 'Got Milk' advertisements using celebrities such as Hanson and Jackie Chan shown here. Sketchers shoes is also no stranger to using celebrities in advertisement. Here we see Rick Fox a basketball player and Brandi (a singer) and her daughter (illustrating advertisers using family as well).
This type of advertisement is successful with young children because they look up to celebrities and want to emulate them. This is even more evident in the clothing that is being marketed to young children. Disney's Hanna Montana, Wizards of Waverly Place and other shows can be found on T-shirts, pants, book bags and so much more.
Celebrity advertisement is perhaps the most successful with children, which is why parents need to sit down and talk about this advertising strategy in particular. One great way for parents to start this dialogue would be to visit http://pbskids.org/dontbuyit/advertisingtricks/ this website helps parents identify advertising techniques used by various companies.
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